There is always an opportunity for an ATM sales person to sell a unit. I believe we aren’t in business to sell units, we are in business to provide a convenient service to a merchant and user. This is why we, as experts in our field, cannot just pick an ATM with a high margin and suggest it to a prospective merchant. We have an obligation to do the opposite: ask the merchant what their needs are and fulfill that with the best equipment for their location.
